Discovering My "Why"
- llalicata
- Jun 24
- 3 min read

Lately, I have been doing a lot of self-reflection—both personally and professionally. I began to feel as though I was losing sight of the reason I started my business in the first place, and that is never a good thing for motivation.
I found myself feeling unclear about my purpose, which is why many of my recent LinkedIn posts have focused on finding balance and creating a sense of peace.
That realization led me to ask an important question: Why do I do what I do?
I will spare you the details of my entire backstory and get right to the point. Years ago, I realized my life was heading in a direction that was no longer serving me. For the sake of my mental and physical well-being, I knew I had to make a change.
That change required me to return to college, learn new skills, and step far outside my comfort zone. There were times when money was tight, the future felt uncertain, and quitting seemed like the easier option. More than once, I wondered whether I had made the right decision.
Thankfully, I stayed the course.
Recently, someone pointed out that what I had been seeking all along was freedom. Looking back, I believe they were right.
For much of my life, I allowed others' opinions and expectations to guide my decisions. At some point, I realized I needed to trust myself enough to make my own choices and accept responsibility for the outcomes. Along the way, I learned grit, resilience, and self-confidence. Most importantly, I learned that I have the power to influence my own future.
That is the lesson I wanted to share when I started my coaching journey, and it remains my mission today.
I believe that most people already possess the strength, wisdom, and potential they need to create meaningful change. Sometimes they simply need someone to help them recognize it. My role is not to give people all the answers; it is to help them uncover the answers that are already within them.
Of course, there are obstacles that can stand in the way. Financial stress is one of the most common. It is one reason I chose to obtain my insurance license and expand my work into financial education. I wanted to be able to help people build a stronger financial foundation so that money worries would not prevent them from pursuing the changes they want to make in their lives.
I have also learned that many people doubt themselves because they have spent years listening to the doubts of others. When you hear a message often enough, you begin to believe it. One of the most important lessons I learned was to trust my own voice. I believe that self-belief is often the first step toward meaningful change.
Will you make mistakes? Absolutely.
But every challenge, setback, and detour teaches you something. Knowledge gained through experience eventually becomes wisdom.
My recent self-reflection has led me to an important realization. I am not simply a life coach, nor am I solely a financial educator. At my core, I am passionate about helping people become self-leaders.
My hope is that when women learn to lead themselves—to trust their judgment, make intentional choices, and pursue lives that align with their values—they will inspire others to do the same.
And who knows? The world may benefit from a few more thoughtful, compassionate, and confident female leaders.
I know I am willing to do my part to find out.
Hugs to you all, and remember to always be resolved.




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